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Extraído en: https://bases.javeriana.edu.co/f5-w-687474703a2f2f7777772e6a6176657269616e612e6564752e636f$$/biblos/bases/ebsco/ebebscohost1.html , el 20 de mayo de 2010.

Taller_FA_-_050510

Dalgic,Tevfik; Heijblom, Ruud, A. 1996, Journal of International Marketing, Educator Insights: International Marketing Blunders Revisited--Some Lessons for Managers,V.4, Fasículo 1,81-91, 11p.

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